Healthcare organizations and the physicians who run them often approach the task of management in much the same way as they approach a patient: they quickly identify symptoms or problems, make a diagnosis or analysis, and develop a treatment plan or solution. While this technique may work when making decisions about day-to-day operations, it's inadequate for evaluating the overall health of an organization and for making long-term survival plans. Effective strategic planning requires healthcare managers to shift their perspective from being a service organization to being a business.

This course teaches you several models to help you lay the foundations of a strategic plan based on the existing strengths, weaknesses, opportunities, and threats facing your organization. Ultimately, you will learn how to collect the right data to help you evaluate whether to invest in, discontinue, or develop certain products and services to ensure any strategic plan you devize will be profitable and in alignment with your organization's mission and vision.

 

How It Works

Course Length
2 weeks
Effort
3 to 5 hours of study per week
Format
100% online, instructor-led
This course is intended for managers in the healthcare industry and those who are interested in moving from general administration to a leadership position. High-level healthcare administrators, non-physician executives, physician executives, and chief medical officers will benefit from this course.
Get It Done 100% Online
Our programs are expressly designed to fit the lives of busy professionals like you.
Learn From cornell's Top Minds
Courses are personally developed by faculty experts to help you gain today's most in-demand skills.
Power Your career
Cornell's internationally recognized standard of excellence can set you apart.

Request Information Now by completing the form below.

Act today—courses are filling fast.

By providing your contact information, you consent to receive communications from Cornell University, including with the use of automated technology.  You can opt out at any time.  By selecting the text box, you consent to Cornell texting you.  You confirm this phone number belongs to you.  Message and data rates may apply.  You can reply STOP to opt out of texts at any time. Full Terms | Privacy Policy