A compelling story is the heart of any brand messaging that an organization strives to deliver. Whether you want to inspire, motivate, or gain the trust of your stakeholders, the story you share as part of your brand narrative is the most effective way to do it.

In this course, you will explore the principles of digital storytelling and how you can apply them. This course guides you through the elements of a successful brand narrative, examining the advantages of different digital platforms, such as podcasts and videos, and how they can impact the success of your brand narrative. You will also discover ways to overcome writer's block, a common hurdle for many people. The skills you develop in this course will help you shape, refine, and communicate the story within your or your organization's brand narrative.

 

How It Works

Course Length
2 weeks

Effort
3 to 5 hours of study per week

Format
100% online, instructor-led
  • Marketers
  • PR professionals
  • Communications professionals
  • Content creators
  • Creative producers
  • Journalists and media professionals
  • Scriptwriters and filmmakers
  • Authors
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