Cara Pratt

Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsite and off-site media advertising for Kroger’s retail media business. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Cara sits on the business leadership team for 84.51° and leads a growing cross-functional group committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options.

Cara was recognized as one of the 2022 Ad Age Leading Women and she was also honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech Awards.

Pratt holds a Bachelor of Arts in Economics from Denison University. She’s a mentor for women in business, frequent speaker, and an active member of the Interactive Advertising Bureau.