Product strategy is the critical link between your organization's long-term vision and its short-term execution. As a product manager, your ability to craft a clear strategy and roadmap — while gaining buy-in from key stakeholders — positions you to lead product development teams with confidence and impact.

In this course, you will discover how to define a structured framework for prioritization; source ideas from customers, team members, and stakeholders; and make informed decisions about which product features to pursue. You'll then apply these skills to build a backlog of high-impact projects and create a compelling product roadmap that clearly communicates what's coming next — as well as why it matters.

The following courses are required to be completed before taking this course:

  • Developing a Product Hypothesis and Personas
  • User Personas and Product Vision
 

How It Works

Course Length
2 weeks

Effort
3 to 5 hours of study per week

Format
100% online, instructor-led
  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry
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