Professor Manoj Thomas is a behavioral scientist who trains business executives to be customer-centric leaders and encourages them to build meaningful and purposeful connections with customers. Thomas has received the Apple Award and the Stephen Russell Family Teaching Award for excellence in teaching. Thomas is an expert on the psychology of price evaluations. He also studies how moral intuitions and political identity influence consumer behavior. His research has been published in marketing and psychology journals. He is the co-author of the book Why People (Don’t) Buy: GO and STOP signals. He is an associate editor for the Journal of Marketing Research and the Journal of Consumer Research.
Introduction to Behavioral ScienceCornell Course
Behavioral Science
Cornell CourseIntroduction to Behavioral Science ()
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Course Overview
In this course, you will explore strategies to predict how consumers will decide what to buy. You will examine when traditional research is appropriate and when other strategies are better suited to your needs, such as reviewing behavioral data and conducting experiments. You will delve into the psychology of how and why consumers make decisions, especially when it comes to purchasing behaviors.
Key Course Takeaways
- Investigate the psychology of daily decision making
- Apply the best research methods to accurately predict consumer behavior
- Examine how behavioral data can help predict customer behavior
- Explore how traditional market research methods can provide valuable information
How It Works
Course Length
2 weeks
Effort
3-5 hours per week
Format
100% online, instructor-led
Course Author
Manoj Thomas
Professor
Cornell SC Johnson College of Business
Nakashimoato Professor of Marketing and Sr. Director of Executive MBA Programs, Cornell SC Johnson College of Business
Who Should Enroll
- Marketers
- Brand managers
- Product managers
- Engineers and software developers
- Tech leaders
- Project managers
- UX and web design professionals
- Entrepreneurs
Get It Done
100% Online
100% Online
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