Jon McKenzie is Professor of Practice and Director of StudioLab, a critical design and media lab at Cornell University that connects researchers, designers, and organizations working in human rights, public health, and social and environmental justice. StudioLab teams collaborate on strategic storytelling through transmedia knowledge, using performance design thinking as a human-centered, iterative process of stakeholder alignment and shared dreaming. Jon is the author of Transmedia Knowledge for Liberal Arts and Community Engagement: A StudioLab Manifesto (2019) and Perform or Else: From Discipline to Performance (2001), and he holds degrees in Fine Arts, English, and Performance Studies and has also worked as a writer and UX designer in NYC. He is founder and former director of DesignLab at the University of Wisconsin-Madison, and co-founder of the performance group McKenzie Stojnić. In addition to workshops and consulting, Jon produces experimental videos, lecture performances, and other media. His work and that of StudioLab can be found at labster8.net.
Course Overview
Engaging your audience is arguably more difficult than ever before, and every organization is looking for insights to set them apart. In this course, you will explore the power of user experience (UX) as a method of impacting your stakeholders. You will discover how images, words, and sound grab attention, inform decisions, and trigger action. You will explore the three components of the UX design frame: experience design, information architecture, and information design. Once you are familiar with the framework, you will design the experience as you create user scenarios, user journey maps, and mood boards with S.T.A.R. moments. By the end of this course, you will have a broader perspective on the importance of UX design for storytelling and engaging your audience.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Strategic Storytelling Across Media
- Engaging Specific Stakeholders
Key Course Takeaways
- Explore the three components of the UX design frame: experience design, information architecture, and information design
- Design the experience by creating user scenarios
- Architect the information by developing user journey maps
- Design the information by creating mood boards with S.T.A.R. moments
How It Works
Course Author
Who Should Enroll
- Marketers and brand managers
- Community-based educators
- Grant writers
- Communication leaders in fields such as healthcare, environment, and public policy
- Executives
- Communications consultants
- Individuals seeking to better communicate their ideas and build a professional identity
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