Revenue management is about rejecting current opportunities for potential future opportunities while maximizing profit. This course provides a rigorous foundation in traditional revenue management control of room and rate availability. You will begin by exploring inventory control, focusing on controlling rate but not length of stay. You will then add uncertain demand and discuss traditional availability controls such as requiring a minimum length of stay. Finally, you will explore optimization and illustrate methods for full-rate and availability control. This foundation is necessary if you want to develop your own revenue management system or engage effectively and fully with commercially available revenue management systems.

Note that you are being asked to use Microsoft Excel for this course. It contains an add-in called Solver. While many open-source spreadsheet programs include Solver, the MS Excel version has a specific function that you will need for this course.

 

How It Works

Course Length
2 weeks

Effort
3 to 5 hours of study per week

Format
100% online, instructor-led
  • General managers
  • Revenue managers
  • Marketing managers
  • Hospitality professionals responsible for financial performance
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