SalesCornell Course

Working in the tech field, you will undoubtedly encounter sales and your internal sales team on some level. If you don't have much experience in the field of sales, however, it can feel overwhelming. In this course, you will develop a foundation in core sales concepts to enable you to manage an internal sales process. You will be introduced to the key roles within a sales team, the steps in the sales process, what makes a sales lead qualified or unqualified, and how to identify your target customer persona. From there, you will identify the different aspects of sales negotiations and best practices for them. How do you manage all of the information for your sales? You will explore customer relationship management (CRM) systems, how they help with your sales process, and how best to select and manage one for your needs. Finally, you will delve into how to compensate your sales team, what the roles and responsibilities of the sales team are, and how to keep them motivated.