Ken Rother is an entrepreneur who has built and exited two successful tech/media startups. His experience is centered in operations, sales, product management, and technology. He is director of Rev: Ithaca Startup Works, which runs several hardware accelerator programs. For 10 years, Mr. Rother was the managing director of eLab, an accelerator program for Cornell student startups, and he continues to be a visiting Lecturer of Management at Cornell’s Johnson Graduate School of Management.
Course Overview
In this course, you will explore options to finance all aspects of your product business. You will examine how to obtain financing for business operations and how to create inventory and product. You will then explore the post-purchase customer ownership cycle, including presale, selling straight to a retailer, or selling through a retailer. You will then apply this by building a multi-page spreadsheet to compare your options. Finally, you will examine types of pitches along with the components of an effective pitch. You will design your pitch using a storyboard template and then participate in a pitch competition to obtain financing for your product.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Building and Validating Prototypes
- Developing Product Specifications
- Launching Small-Scale Production
- Managing High-Volume Production
- Sourcing a Manufacturer
- Creating a Distribution and Marketing Strategy
Key Course Takeaways
- Finance the operations of the business
- Finance the creation of inventory/product
- Plan your revenue model
- Pitch to investors
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Course Length
2 weeks
Effort
3 to 5 hours of study per week
Format
100% online, instructor-led
Course Author
Visiting Lecturer, Samuel Curtis Johnson Graduate School of Management
Who Should Enroll
- Entrepreneurs
- Product managers
- Designers
- Usability experts
- Software engineers
- Consultants
- Manufacturers
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