Young-Hoon Park is Sung-Whan Suh Professor of Management and a professor of marketing at the Samuel Curtis Johnson Graduate School of Management. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping and purchasing activities, and to conduct customer relationship management. His research has been published in various leading academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, and Journal of the Royal Statistical Society: Series A. He was a finalist for the 2008 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on internet auctions.
How It Works
Format
All Online
Time Commitment
3 months with 5 to 8 hours of study per week
Learn From Top Minds
Courses are developed by Cornell faculty.
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
Format
All Online
Time Commitment
3 months with 5 to 8 hours of study per week
Learn From Top Minds
Courses are developed by Cornell faculty.
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
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Faculty Author
Young-Hoon Park
Professor
Cornell SC Johnson College of Business
Sung-Whan Suh Professor of Management
Key Course Takeaways
- Recognize the importance of a customer-centric approach based on customer lifetime value
- Leverage customer data to develop business opportunities
- Unify the marketing process with the notion of customer centricity
- Attain analytical competency to act on customer information as an efficient way to measure data
- Leverage customer information strategically to improve marketing performance
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This journey has been incredibly rewarding, and I am proud of the knowledge and skills I've gained, which I am eager to apply in my marketing career. From understanding consumer behavior to developing digital strategies, this program has given me the tools to drive innovation in the marketing world. I’ve learned so much, and I’m looking forward to leveraging this expertise in future projects and collaborations.
‐ Yana K.
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