Business Management in STEMCornell Certificate Program
Overview and Courses
Many professionals initially build a career based on expertise in a specific functional domain. Yet to advance to more senior levels of management, it is often necessary to gain exposure to a more expansive view of business operations.
In this certificate program, you will build a broad foundation of business language in seven essential areas of business management specifically important for those in technology, science, and engineering. As you progress through courses in accounting, finance, human capital, sales, marketing, strategy, and legal concepts, you’ll have the opportunity to apply key business approaches in real time in your organization to deepen your understanding of these core business topics through a technology-focused lens. By the time you complete this program, you will have gained the confidence to engage in business conversations and ultimately be better prepared to make the leap to a management role.
This program draws on examples especially relevant to the science and technology industries and is a great fit for tech professionals.
For the best experience in this program it is recommended to take these courses in the order that they appear.Course list
- Dec 4, 2024
- Feb 26, 2025
- May 21, 2025
- Aug 13, 2025
- Nov 5, 2025
- Mar 12, 2025
- Jun 4, 2025
- Aug 27, 2025
- Nov 19, 2025
- Jan 1, 2025
- Mar 26, 2025
- Jun 18, 2025
- Sep 10, 2025
- Dec 3, 2025
- Jan 15, 2025
- Apr 9, 2025
- Jul 2, 2025
- Sep 24, 2025
- Dec 17, 2025
In any organization, sales and marketing go hand in hand. Like sales, unless you are well versed in the marketing field, it can feel foreign to you. At some point in your career, you may be asked to provide input for your organization's marketing efforts. While just about anyone can give feedback, knowing the core concepts that go into marketing can help your input be more effective and comprehensive.
In this course, you will explore the relationship between an organization's brand and the value of the products it offers. You will examine the product's life cycle and the importance of market research. You will identify the roles within marketing teams and how these can vary based on the size and age of an organization (startup vs. established). From there, you will dive into identifying your customer base and crafting your marketing message.
Once you are ready to go to market with your product, you need to develop your go-to-market strategy and determine how to reach your target customers. When going to market, it is important to consider your product's pricing by exploring the various revenue models and pricing tactics to identify which ones can help you reach your product goals. And how will you monitor the performance of your product once it is on the market? That is where key performance indicators (KPIs) come into play. You will explore their importance and how best to use the information gathered from them.
- Jan 29, 2025
- Apr 23, 2025
- Jul 16, 2025
- Oct 8, 2025
- Dec 31, 2025
- Nov 20, 2024
- Feb 12, 2025
- May 7, 2025
- Jul 30, 2025
- Oct 22, 2025
- Dec 4, 2024
- Feb 26, 2025
- May 21, 2025
- Aug 13, 2025
- Nov 5, 2025
How It Works
- View slide #1
- View slide #2
- View slide #3
- View slide #4
- View slide #5
- View slide #6
- View slide #7
- View slide #8
- View slide #9
Key Course Takeaways
- Report financial projections and performance accurately
- Communicate effectively to raise capital and to structure the ownership of an organization
- Analyze the financial risk and reward of projects to make go/no-go decisions
- Comply with HR employment laws to efficiently hire and supervise a team
- Create an internal sales process and staffing plan
- Drive business strategy around your organization’s objectives and future trajectory
- Identify key legal components that impact organizations
Download a Brochure
Not ready to enroll but want to learn more? Download the certificate brochure to review program details.What You'll Earn
- Business Management in STEM Certificate from Cornell SC Johnson College of Business
- 70 Professional Development Hours (7 CEUs)
Who Should Enroll
- Entrepreneurs
- Tech industry professionals
- Researchers and academics
- Scientists
- Engineers
- Clinicians
- Graduate and Ph.D. candidates seeking to move into business
- Individual contributors looking for career advancement opportunities
Explore Related Programs
“eCornell gave me the confidence I needed to take a seat at the table and say: I’m ready.”
Request Information Now by completing the form below.
Business Management in STEM
Select Payment Method | Cost |
---|---|
$3,750 | |