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Earn a Certificate from Cornell University today

Cornell offers a broad range of over 25 Marketing Certificate Programs covering the full range of marketing disciplines from brand development & communications to ai & digital marketing to marketing strategy & data-driven demand analytics. Designed by the world’s top marketing minds, our Marketing Certificates are uniquely structured to accelerate your career whether you are seeking to land a role as CMO or lead strategic initiatives across marketing, general management, customer experience, digital transformation or customer strategy.

Education With Impact
Tackle your professional challenges, gain in-demand skills, and develop solutions you can start using immediately

Flexible Online Format
In-person or online programs that are flexible in their delivery allowing you to learn on your schedule

Live Engagement
Live cohort-based learning with personalized feedback that immediately address your career needs

Start Your Certificate Journey by completing the form below.

Act today—courses are filling fast.
Marketing Strategy
Courses
  • Key Performance Indicators for Marketing
  • The Customer Journey and Segmentation
  • Targeting and Positioning
  • Product Design and Testing
  • Setting Up Distribution Channels
  • Establishing Effective Pricing
  • Promotion and Attribution Strategy
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing managers
  • Product managers
  • Entrepreneurs and small business owners
  • Anyone responsible for bringing a product to market
  • Non-marketing professionals and business leaders looking to develop customer strategy
Format
All Online

Time Commitment
4 months with 5 to 7 hours of study per week

Cost
$3,750
Social Media Marketing
Courses
  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Marketing Symposium  
    LIVE
Designed For
  • Content marketers
  • Social media managers
  • Marketing channel managers
  • Product managers
  • Entrepreneurs
  • Account executives
  • Brand marketers
  • Marketing communications specialists
  • Copywriters
  • Marketing consultants
Format
All Online

Time Commitment
3 months with 5 to 7 hours of study per week

Cost
$3,750
Digital Photography
Courses
  • Photography Fundamentals
  • Camera Selection and Mechanics
  • Digital Asset Management
  • Lighting
  • Style and Expression Through Photography
  • Building a Photography Portfolio
  • Professional Photography
Designed For
  • Current and aspiring professional photographers
  • Artists
  • Amateur photographers and hobbyists
  • Marketers involved in social media, creative, or brand
  • Small business owners who need to photograph their products or services
Format
All Online

Time Commitment
4 months with 5 to 7 hours of study per week

Cost
$1,599
Digital Marketing
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
Designed For
  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,699 or 2 monthly payments of $1,900
Digital Marketing 360
Courses
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • Defensive Data Strategies
  • Data Protection Solutions
  • Emerging Data Privacy Challenges
  • Digital Transformation in Marketing
  • Marketing Automation and AI
  • Growth Marketing With AI
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
  • Using Data for Positioning Brands
  • Data Privacy in Marketing
Designed For
  • Marketers at all levels
  • Business leaders
  • Brand managers
  • Marketing data analysts
  • Social media community managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Format
All Online

Time Commitment
10 months with 3 to 8 hours of study per week

Cost
$8,400
Brand Management
Courses
  • Brand Purpose
  • Brand Strategy
  • Brand Positioning
  • Brand Planning
  • Brand Activation
  • Brand Measurement
  • Marketing Symposium  
    LIVE
Designed For
  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 3 to 5 hours of study per week

Cost
$3,900
Corporate Communication
Courses
  • Leadership Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • Leading Strategic Change Initiatives
  • Problem-Solving Using Evidence and Critical Thinking
  • Planning and Delivering Effective Presentations
  • Communication Planning for Change
  • Crisis Communication Planning
  • Generative AI for Written Communication
Designed For
  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
Marketing AI
Courses
  • Digital Transformation in Marketing
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • AI Workshops All-Access Pass
Designed For
  • Marketing managers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
Consumer Behavior
Courses
  • Introduction to Behavioral Science
  • Drivers of Consumer Behavior: Attention, Emotion, Coherence
  • Using Behavioral Science to Influence Customer Behavior Online
  • Behavioral Science for Innovation
  • Behavioral Science for Branding
  • Behavioral Science for Pricing
Designed For
  • Marketers
  • Brand managers
  • Product managers
  • Engineers and software developers
  • Tech leaders
  • Project managers
  • UX and web design professionals
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 3 to 5 hours of study per week

Cost
$3,750
Creative Writing
Courses
  • Developing the Story and Idea
  • World-Building and Character Development
  • Building Blocks of Scene and Structure
  • Voice and Point of View
  • Dialogue and Subtext
  • Image and Action
Designed For
  • Aspiring writers (fiction, playwriting, screenwriting, memoirs)
  • Journalists
  • Content writers
  • Actors
  • Teachers
  • Publishing and editing professionals
  • Individuals looking to adapt or develop stories to a new medium
  • Anyone with an interest in narrative storytelling
Format
All Online

Time Commitment
3 months with 6 to 8 hours of study per week

Cost
$2,999
Strategic Storytelling
Courses
  • Storytelling Across Media
  • Engaging Specific Stakeholders
  • Campaign Design and Ideation
  • Meta Storytelling With Info Comics
  • Creating Awesome Presentations
Designed For
  • Marketers and brand managers
  • Community-based educators
  • Grant writers
  • Communication leaders in fields such as healthcare, environment, and public policy
  • Executives
  • Communications consultants
  • Individuals seeking to better communicate their ideas and build a professional identity
Format
All Online

Time Commitment
3 months with 5 to 7 hours of study per week

Cost
$3,750
Marketing Analytics
Courses
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
  • Marketing Symposium  
    LIVE
Designed For
  • Marketers
  • Marketing and business analysts
  • Managers using data insights to make business decisions
Format
All Online

Time Commitment
with 3 to 5 hours of study per week

Cost
$3,750
Brand Storytelling
Courses
  • Principles of Digital Storytelling
  • Developing a Brand Narrative
  • Podcasting
  • Producing a Brand Video
Designed For
  • Marketers
  • PR professionals
  • Communications professionals
  • Content creators
  • Creative producers
  • Journalists and media professionals
  • Scriptwriters and filmmakers
  • Authors
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
Growth Marketing
Courses
  • Growth Marketing With AI
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
Designed For
  • Marketing managers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • Agency account managers
  • CMOs
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
Market Research
Courses
  • Essentials of Marketing Strategy
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing professionals and analysts
  • Business analysts
  • Managers using data insights to make business decisions
  • Account executives
  • Product managers
Format
All Online

Time Commitment
3 months with 3 to 5 hours of study per week

Cost
$3,750
Integrated Marketing 360
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Using Data for Positioning Brands
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
  • Marketing Symposium  
    LIVE
  • Hospitality Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • Key Performance Indicators for Marketing
  • The Customer Journey and Segmentation
  • Targeting and Positioning
  • Product Design and Testing
  • Setting Up Distribution Channels
  • Establishing Effective Pricing
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
Designed For
  • Marketing and sales professionals
  • Project and product management professionals
  • Entrepreneurs looking to gain a deeper understanding of marketing
  • Business leaders who work with marketing teams to develop marketing strategy
Format
All Online

Time Commitment
8 months with 3 to 8 hours of study per week

Cost
$8,400
Narrative and Creative Writing for Nonfiction
Courses
  • Creative Writing Techniques in Nonfiction
  • Editing and Revising for Impact
  • Constructing Influential Op-Eds
  • Developing a Publishable Personal Narrative
Designed For
  • Creative writers
  • Content and copywriters
  • Marketers and advertisers
  • PR and communication professionals
  • Technical writers and science writers
  • Academic writers
  • Aspiring journalists and feature writers
  • Aspiring editors
  • Authors working on memoirs and biographies
  • Grant writers and fundraising professionals
  • Development consultants
  • Genealogists and municipal historians
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
User Experience Design
Courses
  • Human-Centered Design Essentials
  • Effective User Research
  • Creating User Personas
  • Developing a UX Design Concept
  • Prototyping and UX Feedback
  • Evaluating Usability
Designed For
  • Product managers
  • Web designers
  • Software developers
  • Marketing professionals
  • UI/UX designers
  • Graphic designers
  • Instructional designers
  • Accessibility specialists
  • Anyone focused on customer experience evaluation
Format
All Online

Time Commitment
5 months with 8 to 10 hours of study per week

Cost
$3,750
Web Design and Development
Courses
  • Framing Front-End Web Development
  • Structuring Content with HTML
  • Styling Web Content with CSS
  • Composition and Responsive Design
  • Improving User Experience with Interactivity
  • Collecting Data with Forms
Designed For
  • Aspiring web developers, web designers, and UX designers
  • Backend programmers who need front-end skills to become full-stack developers
  • Self-taught web programmers
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 7 to 10 hours of study per week

Cost
$3,750
Strategic Hospitality Marketing
Courses
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
  • Hospitality Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Designed For
  • Customer-focused sales and marketing professionals
  • Services marketing and operations professionals
  • Industry professionals interested in analyzing services marketing data to make strategic decisions
  • Services marketing managers and professionals who interact directly and communicate with customers
  • Product marketing professionals transitioning into a marketing role in service-centric firms
Format
All Online

Time Commitment
3 months with 4 to 6 hours of study per week

Cost
$3,750
Content Writing
Courses
  • Writing Concise Copy
  • Writing Persuasive Copy
  • Writing Web Copy
  • Writing Online Media Copy
  • Writing Social Media Copy
  • Marketing Symposium  
    LIVE
Designed For
  • Copywriters and copy editors
  • Marketers
  • Staff writers
  • Communications professionals
  • Technical writers
  • Web content developers
  • Social media and blog content developers
Format
All Online

Time Commitment
3 months with 3 to 5 hours of study per week

Cost
$3,750
Product Marketing
Courses
  • Value Creation and Profitability
  • Change, Disruption, and Growth
  • Market Research and Analysis
  • Pricing Strategy
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Designed For
  • Marketers
  • Current and aspiring product managers
  • Business executives
  • Consultants
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$2,999
Demand Marketing
Courses
  • Exploring Data Sets With R
  • Customer Preference Analysis
  • Marketing Mix Modeling
  • Digital Advertising Analytics
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing professionals
  • Business analysts
  • Managers using data insights to make business decisions
Format
All Online

Time Commitment
2 months with 3 to 8 hours of study per week

Cost
$3,750
Media Strategy for Policy and PR
Courses
  • Strategic Media Relations for Public Leaders
  • Persuasive Writing for Public Impact
  • Persuasive Speaking for Media
  • Building Media Support
  • AI Workshops All-Access Pass
Designed For
  • Advocacy, nonprofit, and government leaders and professionals
  • Executives and business leaders in industries heavily influenced by public policy
  • Civil servants and elected and appointed officials at the local, state, and federal levels
  • Political candidates for elected office
  • Legislative aides
  • Political candidate recruitment organizations
  • Scientists and engineers at the management and executive levels
  • Consultants
  • Anyone interested in transitioning in their career in PR or a related function
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$2,999
Data Privacy Strategy
Courses
  • Data Privacy in Marketing
  • Defensive Data Strategies
  • Data Protection Solutions
  • Emerging Data Privacy Challenges
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
Designed For
  • CMOs
  • CIOs and CTOs
  • Mid- and senior-level marketing managers
  • Brand and product managers
  • Data scientists and analysts
  • Web developers
  • Tech leaders and IT professionals
  • Consultants
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$2,500
Retail Media Strategy
Courses
  • Retail Media Strategy
Designed For
  • Retail industry professionals interested in leveraging media and advertising to enhance the shopping experience and drive sales
  • Brand leaders
  • Directors
  • VPs and SVPs
  • Chief Customer Officers and Chief Marketing Officers
Format
4-day event experience
June 8-11, 2026

Location
Cornell Tech Campus
New York, NY

Cost
$9,999

Start Your Certificate Journey by completing the form below.

Act today—courses are filling fast.