Marketing Certificates
Marketing Strategy
Courses
- Key Performance Indicators for Marketing
- The Customer Journey and Segmentation
- Targeting and Positioning
- Product Design and Testing
- Setting Up Distribution Channels
- Establishing Effective Pricing
- Promotion and Attribution Strategy
- Marketing Symposium LIVE
Designed For
- Marketing managers
- Product managers
- Entrepreneurs and small business owners
- Anyone responsible for bringing a product to market
- Non-marketing professionals and business leaders looking to develop customer strategy
Social Media Marketing
Courses
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
Designed For
- Content marketers
- Social media managers
- Marketing channel managers
- Product managers
- Entrepreneurs
- Account executives
- Brand marketers
- Marketing communications specialists
- Copywriters
- Marketing consultants
Digital Photography
Courses
- Photography Fundamentals
- Camera Selection and Mechanics
- Digital Asset Management
- Lighting
- Style and Expression Through Photography
- Building a Photography Portfolio
- Professional Photography
Designed For
- Current and aspiring professional photographers
- Artists
- Amateur photographers and hobbyists
- Marketers involved in social media, creative, or brand
- Small business owners who need to photograph their products or services
Digital Marketing
Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Marketing Symposium LIVE
Designed For
- Marketing managers
- Product managers
- Entrepreneurs
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Digital Marketing 360
Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
- Measuring Customer Preferences
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Predicting and Managing Customers' Lifetime Value
- Market Response Modeling
- Optimizing Digital Advertising with Analytics
- Data Privacy in Marketing
- Marketing Symposium LIVE
- Leadership Symposium LIVE
- Digital Transformation in Marketing
- Marketing Automation and AI
- Growth Marketing With AI
- Defensive Data Strategies
- Data Protection Solutions
- Emerging Data Privacy Challenges
Designed For
- Marketers at all levels
- Business leaders
- Brand managers
- Marketing data analysts
- Social media community managers
- Product managers
- Entrepreneurs
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Brand Management
Courses
- Brand Purpose
- Brand Strategy
- Brand Positioning
- Brand Planning
- Brand Activation
- Brand Measurement
- Marketing Symposium LIVE
Designed For
- Marketers
- Brand managers
- PR professionals
- Communications professionals
- Business leaders and executives
- Entrepreneurs
Corporate Communication
Courses
- Communication Planning for Change
- Crisis Communication Planning
- Leadership Symposium LIVE
- Navigating Power Relationships
- Leading Strategic Change Initiatives
- Problem-Solving Using Evidence and Critical Thinking
- Making a Convincing Case for Your Solution
- Planning and Delivering Effective Presentations
- Mediation for Managers
Designed For
- Public Relations Professionals
- Communications Professionals
- Marketers
- Executives
- Mid-Level Managers
- HR Leaders
Marketing AI
Courses
- Digital Transformation in Marketing
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
Designed For
- Marketing managers
- Content marketers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- CMOs
- Entrepreneurs
Consumer Behavior
Courses
- Introduction to Behavioral Science
- Drivers of Consumer Behavior: Attention, Emotion, Coherence
- Using Behavioral Science to Influence Customer Behavior Online
- Behavioral Science for Innovation
- Behavioral Science for Branding
- Behavioral Science for Pricing
Designed For
- Marketers
- Brand managers
- Product managers
- Engineers and software developers
- Tech leaders
- Project managers
- UX and web design professionals
- Entrepreneurs
Strategic Storytelling
Courses
- Storytelling Across Media
- Engaging Specific Stakeholders
- Campaign Design and Ideation
- Meta Storytelling With Info Comics
- Creating Awesome Presentations
Designed For
- Marketers and brand managers
- Community-based educators
- Grant writers
- Communication leaders in fields such as healthcare, environment, and public policy
- Executives
- Communications consultants
- Individuals seeking to better communicate their ideas and build a professional identity
Marketing Analytics
Courses
- Leveraging Customers for Growth
- A/B Testing and Analytics
- Customer Behavior Segmentation Analysis
- Predicting Customer Response
- Driving Growth Through Customer Centricity
Designed For
- Marketers
- Marketing and business analysts
- Managers using data insights to make business decisions
Brand Storytelling
Courses
- Principles of Digital Storytelling
- Developing a Brand Narrative
- Podcasting
- Producing a Brand Video
Designed For
- Marketers
- PR professionals
- Communications professionals
- Content creators
- Creative producers
- Journalists and media professionals
- Scriptwriters and filmmakers
- Authors
Growth Marketing
Courses
- Growth Marketing With AI
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
- Marketing Symposium LIVE
Designed For
- Marketing managers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- Agency account managers
- CMOs
- Entrepreneurs
Market Research
Courses
- Essentials of Marketing Strategy
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Market Research and Analysis
- Creating and Communicating the Value of Your Brand
- Marketing Symposium LIVE
Designed For
- Marketing professionals and analysts
- Business analysts
- Managers using data insights to make business decisions
- Account executives
- Product managers
Integrated Marketing 360
Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Measuring Customer Preferences
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Predicting and Managing Customers' Lifetime Value
- Market Response Modeling
- Optimizing Digital Advertising with Analytics
- Essentials of Marketing Strategy
- Applied Marketing Strategy and Decision-Making Tools
- Market Research and Analysis
- Creating and Communicating the Value of Your Brand
- Introducing New Products: Successes and Failures
- Distribution Strategy and International Marketing
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
Designed For
- Marketing and sales professionals
- Project and product management professionals
- Entrepreneurs looking to gain a deeper understanding of marketing
- Business leaders who work with marketing teams to develop marketing strategy
User Experience Design
Courses
- Human-Centered Design Essentials
- Effective User Research
- Creating User Personas
- Developing a UX Design Concept
- Prototyping and UX Feedback
- Evaluating Usability
Designed For
- Product managers
- Web designers
- Software developers
- Marketing professionals
- UI/UX designers
- Graphic designers
- Instructional designers
- Accessibility specialists
- Anyone focused on customer experience evaluation
Web Design and Development
Courses
- Framing Front-End Web Development
- Structuring Content with HTML
- Styling Web Content with CSS
- Composition and Responsive Design
- Improving User Experience with Interactivity
- Collecting Data with Forms
Designed For
- Aspiring web developers, web designers, and UX designers
- Backend programmers who need front-end skills to become full-stack developers
- Self-taught web programmers
- Entrepreneurs
Strategic Hospitality Marketing
Courses
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Designed For
- Customer-focused sales and marketing professionals
- Services marketing and operations professionals
- Industry professionals interested in analyzing services marketing data to make strategic decisions
- Services marketing managers and professionals who interact directly and communicate with customers
- Product marketing professionals transitioning into a marketing role in service-centric firms
Content Writing
Courses
- Writing Concise Copy
- Writing Persuasive Copy
- Writing Web Copy
- Writing Online Media Copy
- Writing Social Media Copy
- Marketing Symposium LIVE
Designed For
- Copywriters and copy editors
- Marketers
- Staff writers
- Communications professionals
- Technical writers
- Web content developers
- Social media and blog content developers
Product Marketing
Courses
- Value Creation and Profitability
- Change, Disruption, and Growth
- Market Research and Analysis
- Pricing Strategy
- Leadership Symposium LIVE
Designed For
- Marketers
- Current and aspiring product managers
- Business executives
- Consultants
- Entrepreneurs
Demand Marketing
Courses
- Exploring Data Sets With R
- Customer Preference Analysis
- Marketing Mix Modeling
- Digital Advertising Analytics
- Marketing Symposium LIVE
Designed For
- Marketing professionals
- Business analysts
- Managers using data insights to make business decisions
Data Privacy Strategy
Courses
- Data Privacy in Marketing
- Defensive Data Strategies
- Data Protection Solutions
- Emerging Data Privacy Challenges
- Leadership Symposium LIVE
Designed For
- CMOs
- CIOs and CTOs
- Mid- and senior-level marketing managers
- Brand and product managers
- Data scientists and analysts
- Web developers
- Tech leaders and IT professionals
- Consultants
Marketing Strategy
Courses
- Key Performance Indicators for Marketing
- The Customer Journey and Segmentation
- Targeting and Positioning
- Product Design and Testing
- Setting Up Distribution Channels
- Establishing Effective Pricing
- Promotion and Attribution Strategy
- Marketing Symposium LIVE
Designed For
- Marketing managers
- Product managers
- Entrepreneurs and small business owners
- Anyone responsible for bringing a product to market
- Non-marketing professionals and business leaders looking to develop customer strategy
Social Media Marketing
Courses
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
Designed For
- Content marketers
- Social media managers
- Marketing channel managers
- Product managers
- Entrepreneurs
- Account executives
- Brand marketers
- Marketing communications specialists
- Copywriters
- Marketing consultants
Digital Photography
Courses
- Photography Fundamentals
- Camera Selection and Mechanics
- Digital Asset Management
- Lighting
- Style and Expression Through Photography
- Building a Photography Portfolio
- Professional Photography
Designed For
- Current and aspiring professional photographers
- Artists
- Amateur photographers and hobbyists
- Marketers involved in social media, creative, or brand
- Small business owners who need to photograph their products or services
Digital Marketing
Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Marketing Symposium LIVE
Designed For
- Marketing managers
- Product managers
- Entrepreneurs
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Digital Marketing 360
Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening and Community Management
- Measuring Social Media Marketing Success
- Measuring Customer Preferences
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Predicting and Managing Customers' Lifetime Value
- Market Response Modeling
- Optimizing Digital Advertising with Analytics
- Data Privacy in Marketing
- Marketing Symposium LIVE
- Leadership Symposium LIVE
- Digital Transformation in Marketing
- Marketing Automation and AI
- Growth Marketing With AI
- Defensive Data Strategies
- Data Protection Solutions
- Emerging Data Privacy Challenges
Designed For
- Marketers at all levels
- Business leaders
- Brand managers
- Marketing data analysts
- Social media community managers
- Product managers
- Entrepreneurs
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Brand Management
Courses
- Brand Purpose
- Brand Strategy
- Brand Positioning
- Brand Planning
- Brand Activation
- Brand Measurement
- Marketing Symposium LIVE
Designed For
- Marketers
- Brand managers
- PR professionals
- Communications professionals
- Business leaders and executives
- Entrepreneurs
Corporate Communication
Courses
- Communication Planning for Change
- Crisis Communication Planning
- Leadership Symposium LIVE
- Navigating Power Relationships
- Leading Strategic Change Initiatives
- Problem-Solving Using Evidence and Critical Thinking
- Making a Convincing Case for Your Solution
- Planning and Delivering Effective Presentations
- Mediation for Managers
Designed For
- Public Relations Professionals
- Communications Professionals
- Marketers
- Executives
- Mid-Level Managers
- HR Leaders
Marketing AI
Courses
- Digital Transformation in Marketing
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
Designed For
- Marketing managers
- Content marketers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- CMOs
- Entrepreneurs
Consumer Behavior
Courses
- Introduction to Behavioral Science
- Drivers of Consumer Behavior: Attention, Emotion, Coherence
- Using Behavioral Science to Influence Customer Behavior Online
- Behavioral Science for Innovation
- Behavioral Science for Branding
- Behavioral Science for Pricing
Designed For
- Marketers
- Brand managers
- Product managers
- Engineers and software developers
- Tech leaders
- Project managers
- UX and web design professionals
- Entrepreneurs
Strategic Storytelling
Courses
- Storytelling Across Media
- Engaging Specific Stakeholders
- Campaign Design and Ideation
- Meta Storytelling With Info Comics
- Creating Awesome Presentations
Designed For
- Marketers and brand managers
- Community-based educators
- Grant writers
- Communication leaders in fields such as healthcare, environment, and public policy
- Executives
- Communications consultants
- Individuals seeking to better communicate their ideas and build a professional identity
Marketing Analytics
Courses
- Leveraging Customers for Growth
- A/B Testing and Analytics
- Customer Behavior Segmentation Analysis
- Predicting Customer Response
- Driving Growth Through Customer Centricity
Designed For
- Marketers
- Marketing and business analysts
- Managers using data insights to make business decisions
Brand Storytelling
Courses
- Principles of Digital Storytelling
- Developing a Brand Narrative
- Podcasting
- Producing a Brand Video
Designed For
- Marketers
- PR professionals
- Communications professionals
- Content creators
- Creative producers
- Journalists and media professionals
- Scriptwriters and filmmakers
- Authors
Growth Marketing
Courses
- Growth Marketing With AI
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Marketing Automation and AI
- Marketing Symposium LIVE
Designed For
- Marketing managers
- Marketing automation specialists
- Product managers
- Marketing data analysts
- Brand managers
- Agency account managers
- CMOs
- Entrepreneurs
Market Research
Courses
- Essentials of Marketing Strategy
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Market Research and Analysis
- Creating and Communicating the Value of Your Brand
- Marketing Symposium LIVE
Designed For
- Marketing professionals and analysts
- Business analysts
- Managers using data insights to make business decisions
- Account executives
- Product managers
Integrated Marketing 360
Courses
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Measuring Customer Preferences
- Analyzing Segmentation and Targeting
- Using Data for Positioning Brands
- Predicting and Managing Customers' Lifetime Value
- Market Response Modeling
- Optimizing Digital Advertising with Analytics
- Essentials of Marketing Strategy
- Applied Marketing Strategy and Decision-Making Tools
- Market Research and Analysis
- Creating and Communicating the Value of Your Brand
- Introducing New Products: Successes and Failures
- Distribution Strategy and International Marketing
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
Designed For
- Marketing and sales professionals
- Project and product management professionals
- Entrepreneurs looking to gain a deeper understanding of marketing
- Business leaders who work with marketing teams to develop marketing strategy
User Experience Design
Courses
- Human-Centered Design Essentials
- Effective User Research
- Creating User Personas
- Developing a UX Design Concept
- Prototyping and UX Feedback
- Evaluating Usability
Designed For
- Product managers
- Web designers
- Software developers
- Marketing professionals
- UI/UX designers
- Graphic designers
- Instructional designers
- Accessibility specialists
- Anyone focused on customer experience evaluation
Web Design and Development
Courses
- Framing Front-End Web Development
- Structuring Content with HTML
- Styling Web Content with CSS
- Composition and Responsive Design
- Improving User Experience with Interactivity
- Collecting Data with Forms
Designed For
- Aspiring web developers, web designers, and UX designers
- Backend programmers who need front-end skills to become full-stack developers
- Self-taught web programmers
- Entrepreneurs
Strategic Hospitality Marketing
Courses
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Hospitality Symposium LIVE
- Marketing Symposium LIVE
Designed For
- Customer-focused sales and marketing professionals
- Services marketing and operations professionals
- Industry professionals interested in analyzing services marketing data to make strategic decisions
- Services marketing managers and professionals who interact directly and communicate with customers
- Product marketing professionals transitioning into a marketing role in service-centric firms
Content Writing
Courses
- Writing Concise Copy
- Writing Persuasive Copy
- Writing Web Copy
- Writing Online Media Copy
- Writing Social Media Copy
- Marketing Symposium LIVE
Designed For
- Copywriters and copy editors
- Marketers
- Staff writers
- Communications professionals
- Technical writers
- Web content developers
- Social media and blog content developers
Product Marketing
Courses
- Value Creation and Profitability
- Change, Disruption, and Growth
- Market Research and Analysis
- Pricing Strategy
- Leadership Symposium LIVE
Designed For
- Marketers
- Current and aspiring product managers
- Business executives
- Consultants
- Entrepreneurs
Demand Marketing
Courses
- Exploring Data Sets With R
- Customer Preference Analysis
- Marketing Mix Modeling
- Digital Advertising Analytics
- Marketing Symposium LIVE
Designed For
- Marketing professionals
- Business analysts
- Managers using data insights to make business decisions
Data Privacy Strategy
Courses
- Data Privacy in Marketing
- Defensive Data Strategies
- Data Protection Solutions
- Emerging Data Privacy Challenges
- Leadership Symposium LIVE
Designed For
- CMOs
- CIOs and CTOs
- Mid- and senior-level marketing managers
- Brand and product managers
- Data scientists and analysts
- Web developers
- Tech leaders and IT professionals
- Consultants
Purchase Options
3750
Marketing Strategy
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Social Media Marketing
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
1599
Digital Photography
| Select Payment Method | |
|---|---|
| $1,599 | |
Purchase Options
3699
Digital Marketing
| Select Payment Method | |
|---|---|
| $3,699 | |
Purchase Options
7999
Digital Marketing 360
| Select Payment Method | |
|---|---|
| $7,999 | |
Purchase Options
3900
Brand Management
| Select Payment Method | |
|---|---|
| $3,900 | |
Purchase Options
3750
Corporate Communication
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3699
Marketing AI
| Select Payment Method | |
|---|---|
| $3,699 | |
Purchase Options
3750
Consumer Behavior
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
0
Creative Writing
| Select Payment Method | |
|---|---|
| $0 | |
Purchase Options
3750
Strategic Storytelling
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Marketing Analytics
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Brand Storytelling
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3699
Growth Marketing
| Select Payment Method | |
|---|---|
| $3,699 | |
Purchase Options
7999
Integrated Marketing 360
| Select Payment Method | |
|---|---|
| $7,999 | |
Purchase Options
0
Narrative and Creative Writing for Nonfiction
| Select Payment Method | |
|---|---|
| $0 | |
Purchase Options
3750
User Experience Design
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3750
Web Design and Development
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
3699
Strategic Hospitality Marketing
| Select Payment Method | |
|---|---|
| $3,699 | |
Purchase Options
3750
Content Writing
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
2999
Product Marketing
| Select Payment Method | |
|---|---|
| $2,999 | |
Purchase Options
3750
Demand Marketing
| Select Payment Method | |
|---|---|
| $3,750 | |
Purchase Options
0
Media Strategy for Policy and PR
| Select Payment Method | |
|---|---|
| $0 | |
Purchase Options
2500
Data Privacy Strategy
| Select Payment Method | |
|---|---|
| $2,500 | |
Purchase Options
0
$0
Retail Media Strategy
