We are witnessing a revolution in the restaurant industry, with accelerated innovation and the adoption of digital platforms and applications.

Accessing your restaurant from the palm of their hand is more than just a nice-to-have convenience for your customer; it is an avenue for your restaurant to access new and exciting opportunities that will help you improve the customer experience, increase operational efficiency, reduce costs, unlock new customer segments, and become a leader in your local market. Yet these opportunities are not free, and their costs must be evaluated and weighed so that you can mitigate risks and maximize your potential. As a restaurateur, it is critical that you understand the evolving landscape and are equipped with the skills to adapt to changing expectations as well as the ability to efficiently evaluate arising opportunities.

In this course, you will analyze restaurant distribution innovations and assess their potential impact on your business. You will then evaluate digital opportunities to help your restaurant drive high-yielding direct business.

 

How It Works

Course Length
2 weeks

Effort
3 to 5 hours of study per week

Format
100% online, instructor-led
  • Restaurant operators and managers
  • Restaurant and hotel franchisees and franchisors
  • Managers of hotels with full-service restaurants or grab-and-go offerings
  • Analysts at large foodservice chain organizations
  • Grocery store and CPG managers
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